About Goodbit

Motivate learning and improve confidence when it’s needed most.

Why we’re doing this

It seems harder than ever to talk to each other, even as opportunities to do so multiply. For some, the complexity of the world feels overwhelming. For others, disagreements—whether over everyday matters or deeply held beliefs—create rifts in relationships and communities.

Emotions shaped by fears, hopes, and experiences often heighten the divide. Complexity, emotions, and disagreement converge to create barriers to understanding, leaving us stuck and divided.

Yet the world demands more collaboration than ever.

That’s why we built Goodbit. Conversations that start with a little learning, can grow into transformative experiences. Goodbit reimagines how people and organizations interact with each other through gamified encounters that fuel curiosity and confidence.


We believe knowledge isn’t a collection of facts. It’s a shared experience of the world that builds a common understanding. Goodbit creates moments where people can transcend divides, find clarity, and drive confidence through conversation. We’ve seen it work, around the world, and across the toughest topics.

A few results driven by Goodbit

  • 1 M+people engaging and sharing on Goodbit
  • 10 M+questions answered, unlocking information people want to know
  • 70%of people improve their understanding of complex topics

Who founded Goodbit

Farhaan Ladhani
Chief Executive Officer &
Co-founder
Janice Stein
Special Advisor & Co-founder
Sean Willett
Chief Strategy Officer & Co-founder

Client Testimonial


Get in touch

First Canadian Place, 100 King St W Suite 5600, Toronto, ON M5X 1C9
hello@madebygoodbit.com

Find your Goodbit today and see how we can help your community learn and grow.